New products

elf Holy Strokes eyebrow pencil in Dark Brown allows you to precisely fill in your brows and create a natural-looking brow effect. Its micro-fine tip, buildable pigment, and waterproof formula help you achieve long-lasting, polished, and natural-looking brow makeup.

elf Power Grip Matte Primer helps reduce shine, smooth the complexion, and extend the wear of makeup. The transparent, sticky formula blends makeup with the skin, providing a smooth, matte finish without a heavy feel.

elf Big Mood volumizing mascara enhances your eyes by lifting, lengthening, and visually thickening lashes. The black formula with its distinctive hourglass-shaped brush helps separate lashes, add volume, and create a full-lash effect in just a few strokes.

elf Set It Bright Deep-Rich Loose Setting Powder helps set makeup, create a beautiful bake, and visually smooth skin. The formula, with four sheer shades that correct and brighten, leaves a soft, matte finish with a subtle sheen.

elf Set It Bright Fair Loose Setting Powder helps set makeup, create a flawless finish, and visually smooth the skin. The formula, with four sheer, corrective and brightening shades, leaves a soft, matte finish with a subtle sheen.

elf Halo Glow Loose Setting Powder in Medium envelops the skin in a light, silky formula and helps set makeup without a mask-like finish. It subtly illuminates the complexion, smoothing the appearance of pores and fine lines, for a fresh, smooth complexion.

elf . Skin Bronzing Drops in Pure Gold give your face and body a warm, golden glow, giving your skin a naturally sun-kissed look. The formula, with vitamin E, sunflower oil, marula oil, raspberry seed oil, and coenzyme Q10 supports hydration, nourishment, and a radiant complexion.

elf Set It Bright Fair - Tan Loose Setting Powder helps set makeup, create a beautiful bake, and visually smooth the skin. The formula, with four sheer shades that correct and brighten, leaves a soft, matte finish with a subtle glow.

elf . Lash XTNDR Lengthening Mascara in Pitch Black precisely coats lashes, lengthens them, and adds definition. The silicone, tapered brush separates lashes without clumping, and the smudge- and flake-resistant formula washes si with warm water.

elf Makeup Mist & Set Makeup Setting Spray helps keep face and eye makeup in place all day long. This lightweight mist refreshes makeup, revives color, and supports skin comfort thanks to its formula with aloe, green tea, cucumber, and vitamins A, C, and E.

elf Set It Bright Light Loose Setting Powder helps set makeup, create a flawless finish, and visually smooth the skin. The formula, with four sheer shades that correct and brighten, leaves a soft, matte finish with a subtle sheen.

The waterproof elf . eyeliner pen in Original Black lets you create ultra-fine lines, classic strokes, and bold cat-eye effects. Its precise felt tip, intense black pigment, and quick-drying formula ensure a matte finish and long-lasting, smudge-free makeup.

elf Incredi-Curl volumizing mascara in Pitch Black curls, lifts, and visibly thickens lashes from the first coat. The curved brush with dense bristles precisely separates lashes, while the long-lasting formula delivers spectacular volume without clumping, flaking, or smudging.

The clear elf Brow Laminating Gel provides the strongest hold possible and allows you to achieve a laminated brow effect at home. The transparent, quick-drying formula shapes brows without leaving any residue and helps keep brows in place without feeling heavy.

elf Big Mood Waterproof Mascara thickens, lifts, and lengthens lashes, giving your eyes an intense, expressive look. The black formula with an hourglass-shaped brush precisely separates lashes, adds volume, and si all day without flaking or smudging.

elf . Lash 'N Roll Curling Mascara lifts, separates, and curls lashes for a wide-eyed look without the need for an eyelash curler. The double-sided, curved silicone brush precisely coats lashes, while the smudge- and si -resistant formula maintains a flawless finish all day long.

elf Soft Glam Moisturizing Foundation in Medium Warm provides medium, buildable coverage and a naturally satin finish. The lightweight, breathable formula with 1% hibiscus complex and pomegranate, blueberry, and goji berry extracts helps even out skin tone for a comfortable, non-heavy finish.

elf Soft Glam Moisturizing Foundation in Light Cool provides medium, buildable coverage with a naturally satin finish. The lightweight, breathable formula with 1% hibiscus complex and pomegranate, blueberry, and goji berry extracts helps even out skin tone for a comfortable, non-heavy finish.

Washing and massage sponge

The Copper Liquid Body Illuminating Powder gives skin a satin finish and a golden, radiant glow. The formula beautifully highlights arms, legs, décolletage, and other body areas, leaving skin smooth and luminous.

The Everybody London Luminous Light contouring palette combines bronzer, blush and powder to sculpt features, refresh the complexion and give it a radiant finish.

Everybody London Sun-Kissed illuminating bronzer in a pressed powder warms up the complexion, enhances the tan and gives the skin a radiant, sun-kissed effect.

Everybody London Ethereal Liquid Body Illuminating Powder gives skin an intense, silky-smooth glow and a radiant look. The lightweight formula with light-reflecting particles enhances your tan, décolletage, arms, and legs without streaking or feeling heavy.

The Kabuki Body Brush facilitates the even application of bronzers, highlighters, powders, and liquid and cream products. Dense, soft bristles help achieve a smooth, streak-free finish, perfect for face and body makeup.

A professional podiatry product for home treatment that helps exfoliate dead skin, smoothing and softening dry and calloused skin on the feet.

Specialized peat foot mask intensively moisturizes, regenerates and smoothes dry, rough and damaged skin.

Concentrated cream for damaged feet is an intensive podiatry treatment for extremely dry, rough and calloused skin.

Intensive cream for calluses is a professional podiatry cosmetic for home care of very dry, rough and calloused skin on the feet.

Antiperspirant for feet helps reduce excessive sweating, neutralize unpleasant odors and provide a feeling of freshness for up to 24 hours.

Active foot and shoe deodorant helps to instantly neutralize unpleasant odors, refresh and support daily foot hygiene.

Mattifying facial tissues are practical tissues that absorb excess sebum, quickly eliminate unsightly shine and provide a fresh, matte look throughout the day.

These soft 30mm diameter hair rollers create natural waves and large, soft curls without excessive squeezing. The convenient snap closure makes it easy to put on and stabilizes the rollers during styling.

Ewa Schmitt Y Wood is a wooden body massager with three rotating rollers with nubs that helps relax tense muscles, stimulate circulation and supports the care of cellulite-prone skin.

A thermal cap made of aluminum foil is a practical accessory for home hair care that helps maintain the right temperature and humidity, supporting the effects of masks, conditioners and other treatments.

A set of face makeup brushes makes it easy to apply powder, blush, bronzer, highlighter, and foundation.